A therapeutic application in the form of a video game
The prevalence of overweight and obesity has been increasing exponentially for years, placing an immense human and financial cost on our societies. Overweight is the result of overconsumption of unhealthy foods.
This project proposes to incorporate a major new scientific discovery into a fully operational digital therapeutic application for research, medical and educational purposes.
This clinical neuroscience research group at the Medical Section of the University and Hospital of Fribourg recently discovered a new way to modify the brain circuits that determine what individuals like and want. They have identified cognitive tasks whose repeated practice induces highly targeted brain plasticity in the reward regions of the brain, resulting in a progressive reduction in the attractiveness of target foods.
Strong scientific evidence indicates that in ten minutes gaming per day over a month, our intervention induces a 20% sustainable reduction in unhealthy food appetite and consumption in 95% of participants. The novel human-machine interface that governs these interactions between the individual and these target images is being patented internationally.