Resilient Strategies of Multinational Companies

Holcim supports this project as a partner

Over the last decade, companies have faced various disruptive crises, including the COVID-19 pandemic, financial crises, geopolitical tensions, natural disasters, and supply chain breakdowns. These events highlight the growing unpredictability and instability in the business environment, often described by the term "VUCA" (Volatility, Uncertainty, Complexity, Ambiguity). In such a VUCA world, it is critical for companies to develop resilient strategies. “Resilience” refers to the capacity of a company to anticipate, prepare for, quickly respond to, and adapt to sudden disruptions in the business environment to survive and even to prosper.

The objective of the research is to increase the knowledge about the development and the content of resilient strategies, which acknowledges the increasing relevance of resilience in a VUCA environment to reach the long-term objectives of companies, and especially multinational companies. 

Danksagung

Wir danken unserem Partner Holcim herzlich für seine wertvolle Unterstützung.